Frozies
2011
Description
Work in progress
RAD (Retail + Architecture + Design) – an ongoing cooperation between RB Arkitektur, Neobrand and Thurow Consulting, was tasked with developing the brand and concept for a new chain of frozen yoghurt shops.
Both product and brand are to be developed from scratch. RAD is present during the entire process from finding a strategic location to name development, visual identity, implementing the store concept and other market communication.
The project is currently under development.
Frozen yoghurt is a healthier alternative to ice cream. It was introduced in the US in the seventies. Today, the product has established a position as a healthy, premium snack to indulge in. The market is expanding globally, with several of the largest vendors count to thousands of shops in California, US. The market segment where ice cream and frozen yoghurt belong is also called frozen desserts. In that segment, frozen yoghurts account for 10% of the total sales volume. In the convenience trade market, frozen yoghurts account for 25% of the ice cream range.
RAD (Retail + Architecture + Design) – an ongoing cooperation between RB Arkitektur, Neobrand and Thurow Consulting, was tasked with developing the brand and concept for a new chain of frozen yoghurt shops.
Both product and brand are to be developed from scratch. RAD is present during the entire process from finding a strategic location to name development, visual identity, implementing the store concept and other market communication.
The project is currently under development.
Frozen yoghurt is a healthier alternative to ice cream. It was introduced in the US in the seventies. Today, the product has established a position as a healthy, premium snack to indulge in. The market is expanding globally, with several of the largest vendors count to thousands of shops in California, US. The market segment where ice cream and frozen yoghurt belong is also called frozen desserts. In that segment, frozen yoghurts account for 10% of the total sales volume. In the convenience trade market, frozen yoghurts account for 25% of the ice cream range.
Fields
Visual Identity, Branding, Architecture
- FroziesFrozen yogurt, work in progress
RAD (Retail + Architecture + Design) – an ongoing cooperation between RB Arkitektur, Neobrand and Thurow Consulting, was tasked with developing the brand and concept for a new chain of frozen yoghurt shops.Both product and brand are to be developed from scratch. RAD is present during the entire process from finding a strategic location to name development, visual identity, implementing the store concept and other market communication. The project is currently under development.Frozen yoghurt is a healthier alternative to ice cream. It was introduced in the US in the seventies. Today, the product has established a position as a healthy, premium snack to indulge in. The market is expanding globally, with several of the largest vendors count to thousands of shops in California, US. The market segment where ice cream and frozen yoghurt belong is also called frozen desserts. In that segment, frozen yoghurts account for 10% of the total sales volume. In the convenience trade market, frozen yoghurts account for 25% of the ice cream range. 
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Design of the book ”Första hjälpen för sociala medier – Så vårdar du ditt varumärke på webben” (”Social Media First Aid – how to care for your brand on the web”). Written by Artur Leczycki and published by Publik.Graphic Design2012 -
Henry Ståhl fastigheter is a Swedish real estate developer. In 2010, Henry Ståhl expanded their involvement in the Industrilandskapet area of Norrköping – a central section of the City that once was home to industries of various sorts. Neobrand was hired to develop the brand identity design for the “Kvarnarna” area, now remodeled to house education and communication sector companies.
Central to the Kvarnarna graphic identity are the water reflections that surround the entire block, as well as the industrial history as integral part of a theme carried over to modern times.Visual Identity, Branding2011 -
Knäppingsborg is an old industrial area in the Swedish town of Norrköping. It has been converted to residences, shops, restaurants and cafés. The mission was to develop a brand identity design rooted in the cultural and industrial history of the area, but with a firm eye on the future. The brand identity aims to promote the experience of Knäppingsborg as a whole as well as a unique oasis in the City of Norrköping. Knäppingsborg is designed to reflect the spirit of small scale craftsmanship and trading area where people of all ages can meet, shop, work and live. The project was developed in close cooperation with the resident architect at Centrumutveckling. The design was developed as part of the Zwei-cooperation.
Henry Ståhl Fastigheter received Östergötlands Arkitekturpris (Östergötland’s Architecture Awards) for the renewal of Knäppingsborg “for the contribution to the creation of an attractive commercial environment.”Visual Identity, Branding2011 -
Website design and online visual identity for kanal5.se
Kanal5.se is the website of a large Swedish television network. We completely redesigned the online presence to reflect the emphasis on a wider range of broadcast entertainment and focus on news reports. The design was implemented under the Zwei-cooperation and was technically produced by Elva.
A year after re-launching, traffic to the site had increased with over 200%. Web-TV accounted for the largest expansion with a 1600% increase over four months. In 2008, Internetworld, a prominent Swedish magazine, voted Kanal5.se as number 27 in its yearly review of “The best websites in Sweden”.Web Design2011 -
Website design and online visual identity for kanalnio.se
In contrast to its sibling channel, Kanal 5 – a web site primarily aimed at a younger, fast-paced audience, kanalnio.se was to be distinguished as relaxing and attuned to a mature demographic between 30 and 59 years of age. The design was developed within the Zwei-cooperation and technically produced by Addeye.Web Design2011 -
The National Swedish Museum of Military History is in charge of both The Swedish Army Museum in Stockholm as well as the Swedish Air Force Museum in Linköping. The mission was to develop new visual identities for the Authority, and both museums. The web sites were produced in cooperation with Mogul. The design was developed as part of the Zwei-cooperation.Visual Identity, Branding2011 -
The National Swedish Museum of Military History is in charge of both The Swedish Army Museum in Stockholm as well as the Swedish Air Force Museum in Linköping. The mission was to develop new visual identities for the Authority, and both museums. The web sites were produced in cooperation with Mogul. The design was developed as part of the Zwei-cooperation.
2006 marked the final year that visitors to Swedish museums were granted free of charge access to public museums, among them the Army Museum. That year, we launched their new graphic profile. With a more focused manner of communicating as well as new and exciting themes, the Army Museum has managed to capture the interest of the audience and is now among the few institutions that have managed to increase the number of visitors since.
Svenska Dagbladet, 090713:
“So far, during 2009, the Army Museum is the only one among the museums of Stockholm that has managed to attract more visitors than during the corresponding period in 2006, in spite of the fact that they are now charging a full fee for all adult visitors.”Visual Identity, Branding2011 -
The National Swedish Museum of Military History is in charge of both The Swedish Army Museum in Stockholm as well as the Swedish Air Force Museum in Linköping. The mission was to develop new visual identities for the Authority, and both museums. The web sites were produced in cooperation with Mogul. The design was developed as part of the Zwei-cooperation.
The new spaces were designed by White Arkitekter who implemented and weaved in core elements of the graphic identity into the onsite architecture.Visual Identity, Branding2011 -
Madiana, Lotspiren, SCYC and Roder Innovation
Madiana is the parent company of Lotspiren, Stockholm Custom Yacht Company and Roder innovation, owned by entrepreneur and design professional Fredrik Magnusson. Lotspiren is an upcoming micro hotel in Fårö, Gotland. SCYC is producer of custom designed yachts and Roder is a company developing and commercializing design innovations.
The task consisted of designing basic elements of the companies corporate and brand identities as well as design implementation on printed material and websites (work in progress).Corporate Identity Design, Branding2011 -
Through a technical innovation, Xspray Microparticles manufactures a finely grained, particle-sized medical powder to the pharmaceutical industry. We helped Xspray with a new corporate identity design in order to visually clarify and enchance their position, ambition and values. The design was developed as part of the Zwei-cooperation.Corporate Identity Design, Branding2011 -
Arvid Nordquist is one of the Nordic region’s leading companies trading in premium products such as food, coffee and wine. For three generations, they have also been Royal warrant holders.
The client needed two new wines for introduction on the Swedish market, of sauvignon blanc-variety. Neobrand was tasked with the mission to develop package designs, brand details and a storytelling framework for both products. The assignment was delivered in cooperation with Saidac Communication.Packaging2011 -
Leine&Linde manufactures incremental and absolute encoders for providing feedback on speed and positioning of rotary movements. The technology is used in the steel, paper and pulp industry as well as in the wind energy sector. The task was to analyze the brand, deliver a brand platform and on the basis of that develop a new corporate identity design to coincide with brand strategy. The project was developed in cooperation with Propeller.Corporate Identity Design, Branding2011 -
The Swedish Association of Graduate Engineers – a trade organization and contract partner for Swedish engineers – produced a website together with the Swedish Environmental Institute, Vinnova (The Swedish Governmental Agency for Innovation Systems) and the Swedish Energy Agency. The aim was to build a social, community driven platform to facilitate, foster and promote innovation in the field of energy efficiency and green tech: Energibruket. Neobrand developed the design, the purpose of which was to be simple to use, look clean and radiate a feel of energy. The project was co-developed with PR and communication agencies Springtime and Publik.Web Design2011 -
JKL Group is a leading team of Nordic strategic communication advisors. The task was to oversee and develop the corporate identity design, and to design a range of print items as well as design and ongoing production of the newsletter “Agenda”. Jonas Bergstrand contributed the illustrations for “Agenda”.Corporate Identity Design, Branding2011 -
In cooperation with JKL, a leading Nordic strategic communication advisor, we developed a communication and brand identity platform as well as a new corporate identity design for Innovationsmäklarna (later merged with Affärsstrategerna), a venture capital and corporate finance firm.Corporate Identity Design, Branding2011 -
Wåhlin arkiktekter have a broad experience of commercial architecture, city planning, residential projects as well as interior design. The Wåhlin office has also designed a number of prize-winning villas. The mission was to produce a new brand identity and design a couple related units.Corporate Identity Design, Visual Identity, Web Design2011 -
Prosales is a company in the business of turning strategies into sales efficiency. We helped them with the design of the basic elements of their corporate identity, as well as production of print material and their very first website.Corporate Identity Design, Branding2011 -
The Stockholm Economic Development Agency project, “Smart” helps young innovators to market and patent their innovations. The mission consisted of designing the brand identity along with design for several different units. The photos used in the project are by photographer Richard Ryan.Visual Identity, Branding2011 -
Ideas and proposals for BabyBjörn’s visual identity.Visual Identity, Branding2011 -
A pro bono assignment: New brand identity for the Swedish Hobie Class Association. The task was to design a logo for the class association based on the current international Hobie Cat logotype, but infuse it with a local Swedish flavor, as well as define a new colour scheme and typography.
In addition to this, a web shop solution was set up, from where the members could order class branded wear and other custom made products.Brand Identity Design, Branding2011 -
Logotype for the Cloud Nine Sail Racing Team.Brand Identity Design, Branding2011 -
Design of the book Royal Silks, published by The Swedish Royal Armoury and written by Dr. Ulla Cyrus-Zetterström and Gudrun Ekstrand. The 112 pages describe 16th to 19th century silk fabrics from the royal family, with an emphasis on the fabric structure, how they are woven. The book sold out very quickly and a second edition was printed soon after the first.Book Design2011 -
Illustrations of mobile phone users for the mobile network operator Djuice.Illustration2011
