Work in progress
RAD (Retail + Architecture + Design) – an ongoing cooperation between RB Arkitektur, Neobrand and Thurow Consulting, was tasked with developing the brand and concept for a new chain of frozen yoghurt shops.
Both product and brand are to be developed from scratch. RAD is present during the entire process from finding a strategic location to name development, visual identity, implementing the store concept and other market communication.
The project is currently under development.
Frozen yoghurt is a healthier alternative to ice cream. It was introduced in the US in the seventies. Today, the product has established a position as a healthy, premium snack to indulge in. The market is expanding globally, with several of the largest vendors count to thousands of shops in California, US. The market segment where ice cream and frozen yoghurt belong is also called frozen desserts. In that segment, frozen yoghurts account for 10% of the total sales volume. In the convenience trade market, frozen yoghurts account for 25% of the ice cream range.

Website design and online visual identity for kanal5.se
Kanal5.se is the website of a large Swedish television network. We completely redesigned the online presence to reflect the emphasis on a wider range of broadcast entertainment and focus on news reports. The design was implemented under the Zwei-cooperation and was technically produced by Elva.
A year after re-launching, traffic to the site had increased with over 200%. Web-TV accounted for the largest expansion with a 1600% increase over four months. In 2008, Internetworld, a prominent Swedish magazine, voted Kanal5.se as number 27 in its yearly review of “The best websites in Sweden”.

The National Swedish Museum of Military History is in charge of both The Swedish Army Museum in Stockholm as well as the Swedish Air Force Museum in Linköping. The mission was to develop new visual identities for the Authority, and both museums. The web sites were produced in cooperation with Mogul. The design was developed as part of the Zwei-cooperation.

2006 marked the final year that visitors to Swedish museums were granted free of charge access to public museums, among them the Army Museum. That year, we launched their new graphic profile. With a more focused manner of communicating as well as new and exciting themes, the Army Museum has managed to capture the interest of the audience and is now among the few institutions that have managed to increase the number of visitors since.

Svenska Dagbladet, 090713:
“So far, during 2009, the Army Museum is the only one among the museums of Stockholm that has managed to attract more visitors than during the corresponding period in 2006, in spite of the fact that they are now charging a full fee for all adult visitors.”

Through a technical innovation, Xspray Microparticles manufactures a finely grained, particle-sized medical powder to the pharmaceutical industry. We helped Xspray with a new corporate identity design in order to visually clarify and enchance their position, ambition and values. The design was developed as part of the Zwei-cooperation.

The Swedish Association of Graduate Engineers – a trade organization and contract partner for Swedish engineers – produced a website together with the Swedish Environmental Institute, Vinnova (The Swedish Governmental Agency for Innovation Systems) and the Swedish Energy Agency. The aim was to build a social, community driven platform to facilitate, foster and promote innovation in the field of energy efficiency and green tech: Energibruket. Neobrand developed the design, the purpose of which was to be simple to use, look clean and radiate a feel of energy. The project was co-developed with PR and communication agencies Springtime and Publik.

Prosales is a company in the business of turning strategies into sales efficiency. We helped them with the design of the basic elements of their corporate identity, as well as production of print material and their very first website.

A pro bono assignment: New brand identity for the Swedish Hobie Class Association. The task was to design a logo for the class association based on the current international Hobie Cat logotype, but infuse it with a local Swedish flavor, as well as define a new colour scheme and typography.
In addition to this, a web shop solution was set up, from where the members could order class branded wear and other custom made products.

Illustrations of mobile phone users for the mobile network operator Djuice.