Svenska Institutet
2011
Description
Photo blog on Sweden.se
During November and December 2010, I was hired by the Swedish Institute to photo blog on Sweden.se, Sweden’s official website (the main portal sweden.se has about 2.5 million visitors per year). The idea was to portray everyday Swedish life to international visitors, as a contrast to the glitter of tourist publications. The blog was also equipped with a Google map that just a few of months later had received 85 000 visits.
Sweden.se is run by the Swedish Institute – a public agency that promotes interest and confidence in Sweden around the world. The website is a joint venture between the Swedish Government offices, The Swedish Trade Council, Invest Sweden (a government agency under the Ministry for Foreign Affairs) and Visitsweden.com (Sweden’s official website for tourism and travel information).
During November and December 2010, I was hired by the Swedish Institute to photo blog on Sweden.se, Sweden’s official website (the main portal sweden.se has about 2.5 million visitors per year). The idea was to portray everyday Swedish life to international visitors, as a contrast to the glitter of tourist publications. The blog was also equipped with a Google map that just a few of months later had received 85 000 visits.
Sweden.se is run by the Swedish Institute – a public agency that promotes interest and confidence in Sweden around the world. The website is a joint venture between the Swedish Government offices, The Swedish Trade Council, Invest Sweden (a government agency under the Ministry for Foreign Affairs) and Visitsweden.com (Sweden’s official website for tourism and travel information).
Fields
Photography
- Svenska InstitutetPhoto blog on sweden.seDuring November and December 2010, I was hired by the Swedish Institute to photo blog on Sweden.se, Sweden’s official website (the main portal sweden.se has about 2.5 million visitors per year). The idea was to portray everyday Swedish life to international visitors, as a contrast to the glitter of tourist publications. The blog was also equipped with a Google map that just a few of months later had received 85 000 visits.Sweden.se is run by the Swedish Institute – a public agency that promotes interest and confidence in Sweden around the world. The website is a joint venture between the The Swedish Government offices, The Swedish Trade Council, Invest Sweden (a government agency under the Ministry for Foreign Affairs) and Visitsweden.com (Sweden’s official website for tourism and travel information).










